Located in Northern Virginia, Detail Authority specializes in Paint Protection Film (PPF) installation and auto detailing services for those who want the greatest protection for their vehicles from rock and road debris damage. The owner of Detail Authority felt his print marketing materials weren’t reflective of the superior quality of service and products offered to customers — especially owners of luxury vehicles and high-end auto dealers seeking predelivery auto detailing services. Paint Protection Film installation for vehicles that are highly customized, rare and expensive investments require the care and attention of skilled professionals — those who know about paint protection and proper procedures.
Schum Creative created a Paint Protection Film (PPF) services brochure, pocket folder, and business card to better reflect the higher caliber of care and appeal to their target customer. Customers interested in PPF for their vehicle generally knew what it provided, but it was key to feature the unique benefits and value specifically offered by the XPEL® brand. Detail Authority has experienced rapid growth in the PPF installation side of its business and now offers further types of ceramic-coated paint protection, beyond the use of film. The growth has been so great that the need for newly branded materials, separate from the detailing services offered, are being developed.