The Alden, formerly Alden Theatre, is a 383-seat performing arts venue located in downtown McLean, Virginia. The Alden hosts a multitude of various nationally- and internationally-renowned touring acts in music, comedy, dance, film, children’s programming, and other entertainment categories. Alongside printed seasonal programs brochures, Curtain Call, a monthly email newsletter was designed and coded for ongoing communication with patrons. A developed newsletter template offers The Alden staff the ability to quickly produce newsletters, turn modular zones of content on or off, and customize each communication, as needed, each month. It has reduced ongoing, in-house production time while producing greater, issue-to-issue consistency.
Sample Curtain Call newsletters: