Manalapan Lightning, a travel soccer team in Manalapan, New Jersey sought a new logo for their upcoming fall season. We were told to create whatever we wanted to, but black, red and “something powerful” was required. Like all logos, we felt it needed to be easily identified, scalable and elicit a strong emotional response for maximum memorability. We were able to deliver their new logo within just a few weeks to be applied to team shirts and other fan materials.