The design of this Human Resources collateral helps convey the energetic character of the company. Fannie Mae recognizes its employees and their diversity as its most important asset. By offering prospective employees a cohesive recruitment kit, Fannie Mae wanted to impart this important core value. A complete suite of materials consisting of a printed brochure to highlight its mission, overview brochures to present benefits offerings, pop-up displays for career fairs, and a turned-edge “offer” box were created.