The National Association of Surety Bond Producers (NASBP) is the association of and resource for surety bond producers and allied professionals. NASBP producers specialize in providing surety bonds for construction contracts and other purposes to companies and individuals needing the assurance offered by surety bonds. NASBP is solely dedicated to the needs and interests of surety bond producers and serves a membership with personnel of over 5,000 surety agents and brokers.
To commemorate NASBP’s rich 75-year history, our goal for the overarching campaign was to communicate its unique value to members and the importance of the professional community that has been built over the years through active membership. Schum Creative developed a solid theme for the campaign, “Building The Bonds of Surety: Honoring Our Past. Defining Our Future” as a way to honor the past, look to the future, facilitate a sense of pride, and convey stability. Working closely with NASBP’s board of directors and staff, a logo was created to demonstrate the bonds between members of three membership groups (Members, Affiliates, and Associates) while also reflecting the three areas of value offered through Advocacy, Education, and Networking. The logo draws from a few of the Association’s earliest logos in its use of a medallion form.