The Alden, formerly Alden Theatre, is a 383-seat performing arts venue located in downtown McLean, Virginia. The Alden hosts a multitude of various nationally- and internationally-renowned touring acts in music, comedy, dance, film, children’s programming, and other entertainment categories. In order to increase ticket sales and grow awareness around Northern Virginia, Maryland, and Washington, DC, seasonal brochures are mailed and distributed in local coffee shops, libraries, and schools. Though the visual content changes each season, the format is retained as a highly portable, organized communication. In addition to brochures, a series of postcards, posters, and an email newsletter were created for ongoing use.